SYNGG is a Melbourne-based creative practice specialising in strategy, naming, art direction, identity, packaging, campaign, and the websites and design systems that carry them.

I'd rather make something people have a reaction to than something that disappears into the feed, because when you make something no one hates, no one loves it. That's held true whether the brief was a large-scale campaign, a full brand system, or digital-first content.

I keep it deliberately small, joining or building teams as a project needs — working directly with clients, and alongside studios.