MFWF25
Meat and two veg suspended in jelly. A baguette in dish gloves. A three-legged head.
The campaign for MFWF25 was designed to surprise — channelling the wit and visual daring of groundbreaking Victorian designer Les Mason, whose work for Epicurean magazine defined Australian graphic design across the '70s
Category:
Concept & Ideation Creative Direction Visual Identity Art Direction Brand Strategy Marketing Materials Digital Design Graphic Design
Client:
Melbourne Food & Wine
Duration:
7 - 8 Weeks
Location:
Melbourne, Australia
